A research-backed guide to kids, screen time, and real family life

The goal of our blog is simple: help you make sense of the media already showing up in your home. We break down what child development research actually says about kids’ growing brains and how media can support them. Every article is expert-reviewed, grounded in developmental science, and written by parents, for parents.

When Do Kids Understand Seasons and Weather? And How High-Quality Shows Support Their Curiosity
Expert-reviewed by Dr. Kristyn VanDahm

Expert-reviewed by Dr. Kristyn VanDahm

Apr 14, 2026

When Do Kids Understand Seasons and Weather? And How High-Quality Shows Support Their Curiosity

There is a classic Peppa Pig episode called "Muddy Puddles" where Peppa and George desperately want to play outside after it rains.

environmental awarenessscience curiosity
What Parents Really Want to Know About Kids and Screens: A Recap of Our Webinar with Vivvi
Maka Marketing Team

Maka Marketing Team

Apr 13, 2026

What Parents Really Want to Know About Kids and Screens: A Recap of Our Webinar with Vivvi

One of the questions we hear most from parents is how do I actually navigate screens in a way that supports my child’s development?

webinarevent
When Do Kids Start Making Friends? And How Can High-Quality Shows Support?
Expert-reviewed by Dr. Kristyn VanDahm

Expert-reviewed by Dr. Kristyn VanDahm

Mar 30, 2026

When Do Kids Start Making Friends? And How Can High-Quality Shows Support?

Children begin forming the foundations of friendship in infancy. Here's what the research says about how friendship develops — and how high quality media and stories can actually support it.

social awarenesssocial confidencesocial cues
If At First You Don’t Succeed, Try, Try Again
Expert-reviewed by Dr. Kristyn VanDahm

Expert-reviewed by Dr. Kristyn VanDahm

Jan 27, 2026

If At First You Don’t Succeed, Try, Try Again

Why perseverance develops earlier than you think

persistenceperserverencecharacter
I Always Feel Like… Somebody’s Watching Me
Expert-reviewed by Dr. Kristyn VanDahm

Expert-reviewed by Dr. Kristyn VanDahm

Jan 21, 2026

I Always Feel Like… Somebody’s Watching Me

When children struggle, parents often reach for words of encouragement. You can do it! Don’t give up.

characterperseverance
Screen Time and the Holidays: What Child Development Research Actually Says
Expert-reviewed by Dr. Kristyn VanDahm

Expert-reviewed by Dr. Kristyn VanDahm

Dec 20, 2025

Screen Time and the Holidays: What Child Development Research Actually Says

During this time of year, filled with travel and traditions, families find themselves navigating airports, traffic, unfamiliar beds, and very big feelings from very small people.