Privacy Policy

Maka Media, Inc. (“Maka,” “we,” “us,” or “our”) provides the Maka app (the “App”) and the www.makakids.com website (the “Website”) (together, the “Services”). This Privacy Policy explains what information we collect, how we use and share it, and the choices you have. By accessing or using the Services, you agree to this Privacy Policy. If you do not agree with our policies and practices, you should not use the Services or otherwise provide us with any personal information.

The Services are provided from, and intended for users in, the United States. You understand that data stored in the United States may be subject to lawful requests by the courts or law enforcement authorities in the United States. We do not currently offer services to the European Economic Area, Switzerland, or the United Kingdom.

The Services are designed for children to be used under the supervision of a parent or guardian aged 18 or older. Only parents and guardians can create an account to use the App.

Summary

• We only collect personal information that we need to provide you with the Services, and such information is collected from parents, never directly from children.

• The App is designed to comply with the Children’s Online Privacy Protection Act (COPPA) and does not include any advertisements. We don’t sell or share for advertising purposes personal information collected through the App, or track you or your child’s App usage across other companies’ apps or websites.

• You can review, change, or delete your personal information and/or your child’s profiles at any time by going to the Settings page in the App.

Information We Collect From You

We may collect information, including personal information, when you provide such information to us directly or otherwise interact with us through the Services. “Personal information” is information that reasonably identifies, relates to, describes, or can be associated with you. Data that has been de-identified or that otherwise cannot reasonably be related back to a specific person is not considered personal information.  

Information you provide to us directly:

• Account: When you create an account to use the App, we collect your name, email address, and sign-in method (email code, Apple, or Google), and a record of the terms and policies you have accepted. We also require that you provide your date of birth to confirm that you are 18 or older. Your year of birth also unlocks the parental gate.

• Child profiles: To create a child’s profile, we ask for the child’s first name or nickname, age range, and an avatar.

• Messages: We receive your name and email address when you send us a message through support or feedback. 

Information collected automatically as you or your child use the App:

• Viewing activity: What each child profile watches and when, so we can show it under the Watched tab, resume shows, and suggest what to watch next.

• Purchases: Your subscription plan and status, which we receive from Apple. Apple handles all purchases and we never receive your payment information.

• Usage and diagnostics: How the App is used (such as screens viewed, buttons tapped, videos played, and searches), error reports, and your device type, operating system, and App version. This is linked to your account, including your email address, but never to your child’s name or other personal information about your child.

• Install attribution: The campaign or link that led you to install the App. Our attribution provider receives a pseudonymous install ID, basic device and network information (such as IP address), and whether a trial or subscription started, but never your name, email address, or device advertising or vendor identifiers, and it doesn’t share data with advertising networks.

• Technical data: We use analytics tools to automatically collect your IP address, device information and information about how the App is used when you or your child use the App. We may store some information on your device to collect data related to usage of the App. We use this information to deliver, secure and improve the App, not to track your location. 

The App does NOT collect:

• Personal information directly from children; advertising identifiers, contacts, photos, precise location, or microphone or camera input.

• Biometric data. Face ID and Touch ID run on your device, which only tells the App whether they succeeded.

How We Use Your Information

We may use personal information and other information as described in this Privacy Policy, including for the following purposes:

• To provide the Services, including to manage accounts and sign-in, child profiles, video playback, parental controls, and subscriptions.

• To deliver content and personalize each child’s experience in the App, such as resuming shows and suggesting what to watch next. We do not use personal information or information about your child’s viewing habits to build advertising profiles.

• To keep the Services working and secure, and to understand how they are used so we can improve them.

• To answer support requests and feedback.

• To email you about your account and, unless you opt out, about product updates and educational content.

• To measure our own marketing and for internal research; for technological development and demonstration; and to improve, upgrade, or enhance our Services.

• To respond to law enforcement requests and as required by applicable law, court order, legal process, or governmental regulation.

• For detecting security incidents; protecting against malicious, deceptive, fraudulent, or illegal activity; and prosecuting those responsible for that activity. 

• To investigate suspected fraud, harassment, or other violations of any law, rule, or regulation, or the policies for the Services.

• In connection with a bankruptcy proceeding or the sale, merger, or change of control of Maka.

• For any additional purposes that you specifically consent to.

How We Share Your Information

In addition to using your personal information ourselves for the reasons stated above (and as otherwise mentioned in this Privacy Policy), we may disclose your personal information to other affiliates and entities in the following instances: 

• Service providers: We may share the information we collect with our vendors and subcontractors, who have access to your personal information as necessary to perform their functions, such as hosting and databases, sign-in, video hosting and streaming, subscription management, product analytics and error reporting, email, install attribution, and app update delivery. They may use information only to provide their services to us, and are not authorized by us to use your personal information for their own benefit. 

• Corporate affiliates: We may share personal information with our corporate affiliates and subsidiaries, who process personal information on our behalf, where necessary to provide a product or service that you have requested, or in other circumstances with your consent or as permitted or required by law.

• Legal and safety:  We may disclose personal information and other information as we believe necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our Terms of Service; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you, or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.

• Business transfers: We may share personal information as part of a merger, acquisition, or sale of assets. We will tell you before your information becomes subject to a different privacy policy. We may share your personal information and other information with third parties in connection with a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the assets of Maka, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which the assets transferred may include information about the users of our Services.

• Please note that if you specifically consent to additional uses of your personal information, we may use your personal information in a manner consistent with that consent.

We reserve the right to develop and derive aggregate data (meaning information that relates to a group or category of individuals, from which individual identities have been removed) from personal data in order to enhance and maintain the Services, and such aggregate data will be treated as non-personal data.

Children’s Privacy

• Parents or guardians create all accounts and child profiles. Children never sign in to the App or give us personal information directly.

• For each child, we hold only the profile (first name or nickname, age range, and avatar), the settings you choose, and viewing activity. We use it only to run the App for that child.

• Certain features on the App are age-gated so that they are not available for use by children, such as purchases, settings, and third party links.

• Children’s personal information are only shared with the providers that host and maintain the App. They are never shared with analytics, attribution, or advertising providers.

• You can review, change, or delete a child’s profile in the App at any time, or ask us to. Deleting a profile also deletes their viewing activity and stops further collection for that child.

• If you think we have collected information from a child without a parent’s consent, contact us at support@makamedia.co and we will delete it.

For additional information about our practices regarding children’s personal information, please read our Children’s Privacy Disclosure. 

Data Security

Personal information is maintained on our servers or those of our vendors, and is accessible by authorized employees, independent contractors, representatives, and agents as necessary for the purposes described in this Privacy Policy. We use reasonable technical and organizational safeguards to protect your information, and sign-in tokens are stored securely on your device. No system is completely secure, so we can’t guarantee the security of your information. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us of the problem by contacting us at support@makamedia.co. 

Data Retention

• We retain personal information while your account is open, or as needed to provide you with the Services and for a reasonable time thereafter in accordance with our standard procedures or as necessary to comply with our legal obligations, to resolve disputes, and to enforce our agreements.

• We keep a child’s profile and viewing activity until you delete that child’s profile or your account.

• When you delete your account, we delete your information and your children’s profiles, except where the law requires us to keep it. 

• Even if we delete some or all of your information or your child’s information, we may continue to retain and use anonymous or aggregate data, or any other data that constitutes non-personal data.

Your Rights and Choices

• You can review, update, or delete your personal information and your child’s profiles in the App, or by contacting us at support@makamedia.co.

• You can delete your account at any time in the App’s settings.

• You can unsubscribe from marketing emails in accordance with our standard unsubscribe process (such as by using the unsubscribe link included in an email), or by sending an unsubscribe request to us at support@makamedia.co.

Your Use of the Website

The Website is meant for parents and guardians and is not directed to children under the age of 18. This section applies solely to adults’ use of the Website:

• Information you provide to us when you use the Website: If you submit a form through the Website, we collect your name and email address.

• Information we collect automatically when you use the Website: When you visit our Website, we or third parties we work with may automatically collect certain information using technologies such as cookies and other tracking technologies described below:

  • Cookies and Similar Technology: "Cookies" are pieces of information that may be placed on your computer by a website for the purpose of collecting data to facilitate and enhance your communication and interaction with that website. Such data may include, for example, the address of the websites you visited before and after you visited our Website, the type of browser you are using, your Internet Protocol (IP) address, what pages in the Website you visited and what links you clicked on, the region where your device is located, and geographic information based on your IP data. We may store some information on your device or device hard drive as a cookie or similar type of file (such as clear gifs, web beacons, tags, and similar technologies that work on mobile devices) to collect data related to usage of the Website. We may also use cookies to customize your visit to the Website and for other purposes to make your visit more convenient or to enable us to enhance the Website.  If you would like to stop or restrict the placement of cookies or flush any cookies that may already be on your computer or device, please refer to and adjust your web browser preferences. Further information on cookies is available at www.allaboutcookies.org. By deleting our cookies or disabling future cookies, you may not be able to access certain areas or features of our Website or some of their functionality may be affected. Note that cookie-based opt-outs must be performed on each device and browser on which you wish to opt out. For example, if you have opted out on your device browser, that opt-out will not be effective on your mobile device. Be advised that cookie-based opt-outs are not effective on some mobile services.

  • Tracking Pixels: We use tracking pixels to collect information from users of our Website. A tracking pixel is a transparent graphic image (the size of a 1x1 pixel on your device screen) that is placed on a webpage of our Website and, in combination with cookies, allows us to collect information regarding your use of that webpage. We may also place tracking pixels in our email messages to collect information regarding your interaction with our email and any URL links included in the contents of the email. These tracking pixels trigger ads on participating websites and tell us when an advertisement we run on another website has been clicked on. This information helps us evaluate which advertisements are more appealing to users.

  • Clickstream Data: As you use the Internet, a trail of electronic information is left at each website you visit. This information, which is sometimes referred to as "clickstream data," can be collected and stored by a website's server. Clickstream data can tell us the type of computer and browsing software you use and the address of the website from which you linked to the Website. We may collect and use clickstream data as a form of aggregate information to anonymously determine how much time visitors spend on each page of our Website, how visitors navigate throughout the Website, and how we may tailor our web pages to better meet the needs of visitors. This information will be used to improve our Website. 

  • Analytics: We may work with third-party vendors who use the technologies described in this section to conduct website analytics to help us track and understand how visitors use our Website. One such provider is Google Analytics, a web analytics service provided by Google, LLC (“Google”). Google Analytics uses cookies to help analyze how users use the Website. The information generated by these cookies about your use (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the Website, compiling reports on activity for its staff, and providing other services relating to web page activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. You may refuse the use of cookies by selecting the appropriate settings in your browser. By using the Website and accepting cookies, you consent to the processing of data about you by Google in the manner and for the purposes set out above. Please refer to the currently available opt-outs for Google Analytics by visiting https://tools.google.com/dlpage/gaoptout/. You may obtain additional information about Google Analytics by visiting the section titled "How Google uses information from sites or apps that use our services,” located at www.google.com/policies/privacy/partners/.

• How We Disclose Personal Information collected through the Website: In addition to the purposes described in the section above How We Share Your Information, we may share personal information collected through the Website with third parties who partner with us to promote products and services, provide marketing and advertisements, conduct data analytics, or use the data for other commercial purposes. We do not control how these third parties use and share your personal data once they receive it. You will need to contact such third parties directly for information about their privacy practices or to exercise any rights you may have.

• Links to Social Media Platforms: The Website may integrate with social media platforms (such as Instagram, Facebook, or LinkedIn). We do not control such services and are not liable for the manner in which they operate. While we may provide you with the ability to use such services in connection with our Website, we are doing so merely as an accommodation and, like you, are relying upon those third-party services to operate properly and fairly. You should be aware that any personal data which you voluntarily include and transmit online in a publicly accessible blog, forum, social network, or otherwise may be viewed and used by others. By using such features, you assume the risk that the personal data provided by you may be viewed and used by third parties.

• Targeted Advertising: We may ourselves, or with third-party vendors, use your information to deliver targeted advertising to you when you visit our Website. Cookies, clickstream data, and other similar technologies described above may be used in this process. For example, if you are searching for information on a particular product, we or our vendor may cause an advertisement to appear on other websites you view with information on that product. This form of advertising, sometimes called “interest-based advertising,” “online behavioral advertising,” or “cross-context behavioral advertising,” enables us and our vendors to know about your interests in connection with the delivery of a specific ad. We believe that such advertising is helpful because it allows you to see advertisements that are relevant to your interests. You may opt out of receiving targeted ads from certain data and advertising partners that participate in certain industry self-regulatory programs. The Digital Advertising Alliance (“DAA”) provides a website at www.aboutads.info/consumers with information about how to opt out of targeted advertising from some or all of the DAA’s participating companies. Please note that by opting out, you will continue to see generic advertising that is not tailored to your specific interests and activities. For targeted advertisements delivered through mobile apps, users may opt out of certain ads or reset advertising identifiers via their device settings. To learn how to limit ad tracking or to reset the advertising identifier on your iOS and Android device, visit the following links: 

  • iOS – https://support.apple.com/en-us/HT202074

  • Android – https://support.google.com/ads/answer/2662922?hl=en

• You can also install the DAA’s AppChoices app on your device to opt out of targeted advertising by certain providers, and to select system-level advertising preferences on your device (such as “Limit Ad Tracking” on Apple devices, or “Opt-out of Interest-based ads” on Android devices). Finally, the Network Advertising Initiative (“NAI”) provides information about how to opt out of targeted advertising on your web browser, mobile device, and smart TV or streaming device. For more information on how to opt out of targeted advertising in these different environments, visit the following links: 

  • Web browser – https://thenai.org/how-to-opt-out/web-browser-privacy-settings/ 

  • Mobile devices – https://thenai.org/how-to-opt-out/advertising-privacy-settings-on-mobile-devices/ 

  • Smart TVs and streaming devices – https://thenai.org/how-to-opt-out/advertising-privacy-settings-on-tvs-streaming-devices/.

Changes to This Privacy Policy

We may update this Privacy Policy at any time. If we make material changes, we will tell you in the App or by sending you an email. We encourage you to periodically review the Services for the latest information on our privacy practices. Your continued use of the Services following the posting of any changes to this Privacy Policy means you accept such changes.

Contact Us

For questions or concerns relating to privacy, or to exercise any of your rights described above, you can contact us at support@makamedia.co.